Le dating show
), but this decrease in new contacts is substantially slower for women with cleavage pics.
A 32 year-old woman showing her body gets only 1 less message a month than the equivalent 18 year-old; an older woman not showing off gets 4 messages less, a large relative fall-off in popularity. When we look further into the data, we can see that as women get older, they are more hesitant to emphasize their bodies, despite its still being a good strategy (at least in terms of message volume).
All my bar charts are zeroed on the average picture. One of the first things we noticed when diving into our pool of photos is that men and women have very different approaches to the camera.
All of the above subjects get far more messages than average, and yet none of them have outstanding profiles.
The pictures do all the work: in different ways, they pique the viewer’s curiosity and say a lot about who the subject is (or wants to be).
Men’s photos are most effective when they look away from the camera and In terms of getting new messages, the My Space shot is the single most effective photo type for women.
We at first thought this was just because, typically, you can kind of see down the girl’s shirt with the camera at that angle—indeed, that seems to be the point of shot in the first place — so we excluded all cleavage-showing shots from the pool and ran the numbers again.